SGP Pools’ Digital Transformation Journey

SGP pools are an increasingly popular form of gambling in Singapore. These online gaming platforms are regulated by the Singapore Pools Trust and provide a safe environment for gamblers to wager money. They also help to prevent illegal gambling activities. However, the proliferation of these sites has created new challenges for operators, who need to keep up with customer expectations while meeting regulatory requirements. In this blog post, Yeo Teck Guan, CTO at Singapore Pools, discusses the digital transformation journey he is spearheading to shift the state-owned gambling organisation from a legacy business to an agile, customer-centric, and digitally empowered entity.

Singapore Pools is a state-owned company that operates legal lottery games and sports betting in Singapore. It was founded in 1968 to curb leakages to illegal operators while upholding strict gaming regulations. Today, it is a leading operator of online lottery and sports betting in the country. Its online betting platform offers a wide variety of games that can be played anytime, anywhere, on any device. However, its IT infrastructure was not scalable enough to support the growing volume of traffic. As a result, it had difficulty identifying complex issues that might cause a service outage or performance degradation. To improve its operations, Singapore Pools migrated its on-premises applications monitoring system to Oracle Cloud Infrastructure (OCI). With OCI, the company can monitor multiple applications and detect issues faster. With automatic alerts and visibility into the entire IT environment, it is now able to respond quickly and deliver a seamless betting experience to its customers.

As the world moves from brick and mortar casinos to e-commerce, businesses are experiencing unprecedented change in their customer touchpoints. Many companies are embracing these changes by upgrading their online services, while others have been unable to adapt and have struggled with customer retention and acquisition. This is especially true for gambling industries, where traditional counter service has given way to online channels. Fortunately, companies like Singapore Pools are finding innovative ways to support their customers and combat declining profits.

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